Qualitative Research
Qualitative market research provides an understanding of how or why things are as they are. There are no fixed set of questions but, instead, a discussion guide is used to explore various issues in-depth.
Ethnography
The ethnographic technique combines traditional methods of anthropology with psychology, using immersive observation and directed interviews.
Focus Group
Qualitative tool of explorative character used for developing or adjusting marketing strategy by adapting it to the consumer needs or positioning a product or service.
In-depth Interviews
Participants are pre-screened using specifically designed questionnaires selecting them by demographic, lifestyle and habits based on the needs of the project.
Expert Opinion
A qualitative tool applicable to the experts in a particular area and is used to gather opinions and reveal trends for development of the marketing strategy.
Quantitative Research
We are merging strong evidence based roots with the most advanced market research techniques, in order to provide our clients with the best possible knowledge.
CATI
CATI (Computer Assisted Telephone Interviews) is a telephone surveying technique used widely used due to its broad coverage and the efficacy of results.
CAPI
In CAPI (Computer Assisted Personal Interviews) the answers and questions of a personal interview are shown on the screen which is easier and faster than a usual paper and pencil interview.
CAWI or WAPI
In CAWI (Computer Assisted Web Interviews) or WAPI (Web Assisted Personal Interview) the proband fills in online forms in its browser to answer the asked questions.
PAPI
PAPI (Paper And Pencil Interview) is a type of written face-to-face interviews or telephone survey, where the proband answers are handwritten or recorded by the interviewer.